Favourite places for work? Cafés and hotels.
People got used to working from home offices, but today the so-called hotel offices or coffee shop remote workplaces are getting increasingly popular. Students and professionals from various spheres of life work in cafés, coworking areas and hotels.
Explore the benefits of working and studying in a café and find out how you can make it even more enjoyable for your customers so that they not only like to come back to you, but also get a sort of habit of coming to you.
Impression of space
Try to have the seats arranged so that customers have a feeling of privacy and at the same time are involved in what is going around. This is the so-called audience effect - many years of research show that small audiences improve our performance. Similarly, it is well known that we perform better when there is somebody we can compete with. If we see an equally focused person on work at the next table, it motivates us to perform better. But seating should also be adapted to the fact that when it comes to working with corporate and therefore often sensitive data, a certain form of privacy should be maintained.
When it comes to lighting, diffused or spot light is ideal. Dusk puts a person in a somnolent mood, not to mention that it damages the eyesight when looking at the monitor for a long time in such an environment.
Pleasant music
Research has also shown that moderate levels of ambient noise, such as slight clatter of plates and buzzing coffee machines, improve performance in creative tasks. There is even a website and application that replicates the sounds of a cafí. Today, there are also various special playlists created just for the purpose of better concentration on work. Try incorporating such music into your repertoire.
Chargers and the Internet
One of the most important things is the equipment of the café, namely the possibility of charging several mobile devices. The better the options, the longer the working time spent in your space. An equally great advantage is the free Wi-Fi connection and quality, fast Internet.
How do hotels solve it
Some hotels offer several options to choose from. Visitors can use the hotel's libraries, conference rooms, separate desks in the corridors or in the hotel lobby with complete work equipment such as computers, table lamps, and even printers. Coffee or tea, snacks, free parking and internet access are also usually included in their services.
Invite them
You can also please and attract customers with information visibly located directly at the entrance or in the interior, that your place is ideal for relaxation and also for work. There are no limits to creativity. You have just found some tips on what benefit you can attract your customers to, but it is also good to communicate it to them.
There are enough advantages
From a health perspective, many people report having lower blood pressure, less stress and anxiety choosing this type of work. A relaxed atmosphere, casual clothing, freedom and flexibility have a positive effect on their self-esteem, commitment to work and level of responsibility. Employees report increased attention and productivity when working in cafés.
And one last piece of advice at the end: many workers start working early in the morning, so keep in mind the early opening hours and breakfast menu, which will be appreciated by many early birds.
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