Technologies to impact the hotel industry this year
A new year always comes with a certain amount of fresh enhancements and upgrades available to your business slowly crawling through the cracks even to our region. Let's sum up the best of them.
Just a few years prior you could dismiss these enhancements as just futuristic gimmicks, but with the progress in recent years, some of them may very well become a standard. And that’s something a good manager should look out for
Automatic check-in
Automatisation is not just something you can see only in supermarkets anymore. More and more it makes its way to the hotel industry starting with check-ins. Not only is check-in (and check-out) a tediously long process no one looks forward to, it's also a situation that requires contact between reception and a hotel guest. A contact that can be fully automized. Robotic check-in in place of the human-operated one is not only more hygienic, it comes with other benefits also - such as more anonymous and thus more honest customer feedback and also its guaranteed that every guest will receive the same standard of service.
Smart rooms
Technological advantages do not stop in the hallway though. Pandemic times were accompanied by another trend, one that probably won't tank in popularity anytime soon. The smart rooms. To be smart can mean a number of things for a hotel room - voice remote control for lights and tv, facial recognition on room enter, or wireless chargers for smartphones.
Automatization
Besides concentrating on particular parts of the hotel and the customer's journey, we can also look at technology and automatization as a whole. In the hotel business, automatization is more and more used for customer feedback. What are the habits of the guests? What is the temperature of the water they prefer on average? Or the volume of the TV? What rooms do they visit the most often and what are the ones they avoid? It’s exactly this unaltered feedback that can in many cases help you create an experience for them that will give you the edge and make you stand out from the competition.
