Why is spring the ideal time for rebranding of restaurants and cafés?
Spring is considered to be the time of new beginnings and changes. Terraces are slowly reopening and people are starting to socialize more.
What exactly is meant by rebranding? If you think the focus is just on the logo and placing it in as many places as possible, you are mistaken. It is a long-term process of developing and strengthening the identity of a brand. For example, using brand archetypes can help you define your personality. You can read more about the archetypes in the following article: Brand Archetypes: A guide.
Here come the main reasons why to consider rebranding just in time of spring:
1. Seasonal trends
Culinary trends change every year or different ingredients become trendy. Rebranding can include updating the menu with emphasis on fresh, seasonal ingredients and that can attract customers looking for new culinary experiences.
2. It is necessary to monitor the market
If your restaurant or café has experienced a drop in sales or attractivity, it may be time to reconsider your brand visuals. Rebranding might help to better adapt to current trends and market needs.
3. You have fallen behind the competition
As it is mentioned in the When is the best time for rebranding? article, customers have to remember you and therefore your brand should differ and not be identical with that of your competitor.
4. Plenty of time until summer
We all know that the best season for gastronomy is in summer. Thus, if you go into a rebrand in spring, you will have sufficient time to implement changes and for promotion before the main season arrives.
When planning a rebranding, it is essential to properly analyze the existing actual position of the brand, set clear goals and ensure consistent communication of changes to the public. A correctly and well considered rebranding can significantly contribute to the refresh and success of your restaurant or café.
Do not forget to spice up your table setting with napkins from Harmony! Their elegant designs and quality production will underline the new style of your venue and bring your customers an even more pleasant experience.
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